Join our upcoming webinar! Consumers today are overwhelmed. From ultra-processed foods to climate guilt, conflicting diets, and the digital noise surrounding food choices, eating has become an emotionally charged, high-stakes act. As a result, decision fatigue has set in, leaving many feeling paralysed at every food choice.
In our upcoming webinar on 23rd September 2025, 5:00 pm CEST, we’ll dive into the psychology of food choice, examining how health anxiety, sustainability pressures, and digital noise are reshaping consumer behaviours. By combining Nextatlas’ data-driven trend foresight with Future Food Institute’s systemic perspective on food innovation, we’ll explore emerging consumer tensions, decode shifting behaviours, and highlight how forward-thinking brands can reconnect with consumers through clarity, trust, and relevance.
Why Attend?
- R&D & Innovation: Gain insight into consumer confusion and learn how to design more intuitive, transparent products that resonate with emerging needs.
- Marketing & Communication: Discover how to craft credible, clear narratives amidst a sea of food-related misinformation and polarized debates.
- Strategy & Product Management: Understand how shifting consumer sentiment can guide more informed decisions in product positioning, formulation, and messaging.
This webinar is fully aligned with the Future Food Institute’s vision of regenerating food systems — not just through sustainable practices but by also re-establishing meaningful relationships with food, culture, community, and knowledge.
Featured Speakers:
- Sara Roversi: President of Future Food Institute and Founder of Paideia Campus, with deep expertise in transforming food systems through integral ecology.
- Luca Morena: Co-Founder & CEO of Nextatlas, a data-driven foresight company specialising in emerging consumer behaviours and trends.
Register Now
https://www.nextatlas.com/landing/exhausted-eater-hidden-cost-of-decision-fatigue-in-food-beverage-future-food-institute