From 25 – 31 March 2022, the City of Pollica and the Future Food Institute, as part of the project “Pollica 2050,” organized at the Princes Capano Castle, the Pollica Digital Week, dedicated to education and digital innovation in the cultural, social, and economic regeneration of the territory.
The event featured 7 days of courses, seminars, and workshops to discover how technology can be an ally to re-inhabit and re-enable small villages and inland areas.
The initiative, which is part of the context of the ALL Digital Weeks, the largest full digital event in Europe, aimed to promote digital transition, an essential tool to accompany the sustainable development of the territories.
There were seminars and working tables dedicated to local administrators, moments of co-creation on the visual narrative language of the territory – dedicated to young people and the entire community.
The community was the protagonist in “Hack the Village” – the first community hackathon designed to find solutions to the problems of the territory, organized in collaboration with Invitalia!
The winning idea was presented by a group of local children: the “hide and seek in the village” and the “treasure park,” activities to introduce their peers to wild herbs and their use in cooking.
Among the other ideas that emerged in the 24 hours of work:
– a community bakery, which will be a place of congregation to encourage integration between generations and revive local traditions.
– CilenToBe, a hub to discover the territory and stay in contact with the unspoiled nature of the Cilento area of Italy.
Other ideas to come out included innovative approaches to connect local actors and help them participate in development programs such as transformational laboratories of agri-food products, educational paths to rediscover regional traditions, and training programs for operators in the tourism sector.
On Saturday 26 March, the first edition of the Pollica Photo Marathon took place!
This initiative included a challenge addressed to professional and amateur photographers to tell the Cilento and Pollica story through images, with new eyes, unexpected views, and diverse perspectives.
The photographs were evaluated by a high-level technical jury:
– Alessandro Imbriaco, winner of the 2010 World Press Photo Award for contemporary issues
– Francesco Nicodemo, spokesperson for the Italian Digital Foundation
– Giuseppe Ariano, founder of Pa Social
– Pietro Contaldo, president of IgersItalia
– Sara Roversi, president of Future Food Institute
– Stefano Pisani, mayor of the municipality of Pollica
– Sonia Massari, director of the Future Food Academy
Mario Zammarrelli, was best able to portray the village through the 10 proposed themes and, as a price, will have the opportunity to participate in the Food and Climate Shapers Boot Camp dedicated to the theme of Ocean sustainability, organized by Future Food Institute and FAO, scheduled in September in Þingeyri, Iceland.
It is thanks to the many valuable partners and proponents of the digital transition that this week was been able to intrigue and inspire the youth of the area on what technology can do for us!
Institutional Partners: Italian Digital Foundation, the first reality in Italy dedicated to policy and digital culture at 360 degrees; PA Social, Italian association, unique in the European scene, dedicated to communication and digital information; Europe Direct Salerno, territorial center for the promotion of calls, initiatives, and projects of the European Union; IgersItalia, the largest Italian community linked to the world of promotion of the territory and visual communication.
Media Partners of the initiative: Adnkronos, first press agency in the Italian panorama to promote themes and realities in the field of innovation and green transition, supporting good practices and encouraging a more sustainable growth; Rinnovabili.it, online newspaper on environmental sustainability.