BIBIMBAP – ‘uncatering’ hacking the way people eat out: new ideas for the food service industry
“We have to go from what is essentially an industrial model of education, a manufacturing model, which is based on linearity and conformity and batching people to a model that is based more on principles of agriculture. We have to recognize that human flourishing is not a mechanical process; it’s an organic process. And you cannot predict the outcome of human development. All you can do, like a farmer, is create the conditions under which they will begin to flourish.” – cit. Ken Robinson
This is precisely what our Young Talents inspired their guest to do on a very special event held in Officucina on October 19th. Inspired by Future Food Institute tradition of 48 hours marathons with the objective of examining, innovating and changing well-established paradigms in the food system, the Academy applied this revolutionary model of human centered innovation to create a new process of innovation, a method of cognitive investigation, of in-depth analysis and co-creation of value.The “game” was led by keywords such as green, design, food and tech, triggering a brainstorming exercise leading to the creation of projects aiming at innovating the traditional paradigms and to a building a new possible future in the food sector.And so it began…THE PROCESS:
GATHER first stage consisting in gathering a considerable number of people having different origins/skills/fields of specialization around a common objective.
PEEL: second stage in which the participants are invited to bare themselves completely and mix with the other participants, with the final aim of creating teams capable of developing “raw”ideas.
CHOP third stage consisting in the reorganization of the idea through a process in which each contribution gets “chopped” and mixed together in order to create a starting base.
COOK last stage consisting in putting the ideas elaborated in the previous stage into a container in order to transform them in prototypes, before cooking them.