For years, food choices have been guided by numbers, claims, and optimisation logics. Calories, macros, labels, certifications, and algorithms have shaped how we define “good” food. But in an age of information overload, growing distrust in data, and the expanding presence of AI in everyday decision-making, more information no longer equals more trust.
A different logic is emerging. In 2026, the body — not data — is increasingly positioned as the final decision-maker.
In this upcoming webinar, Nextatlas and Future Food Institute explore the rise of Somatic Intelligence: a new form of food literacy where meaning is sensed rather than calculated, and where intuition, viscerality, and bodily perception regain centrality in how people choose, trust, and relate to food.
Gut Feeling as Cultural Logic
Food innovation has long relied on rational proof. Yet today, consumers are navigating a cultural moment marked by cognitive fatigue, digital noise, and a growing scepticism toward optimisation narratives. As a result, explanation has lost much of its persuasive power.
Instead, the body re-emerges as a cultural compass. Slow, biased, sensory, and ancient, it becomes the last authority not yet fully captured by algorithms. “Feeling right” starts to matter more than being perfectly informed.
The Somatic Shift of Food Culture
Food has always been sensory — but it is becoming pre-cognitive again.
Texture, temperature, tactility, rhythm, and tangibility are no longer secondary attributes; they are becoming primary sources of meaning.
In this shift, sensation and intuition act as decision-making tools, and the gut quietly reclaims its role as a cognitive organ. Somatic intelligence reframes trust: it is built through embodied experience rather than claims or credentials.
What We’ll Explore in the Webinar
During the session, サラ・ロヴェルシ and Luca Morena will explore:
- Why explanation is losing persuasive power in contemporary food culture
- How bodily signals are reshaping eating behaviour and brand trust
- What “feeling right” means in a post-optimisation food landscape
- How to design products, experiences, and narratives that speak to the body first
- Early signals showing this shift accelerating across FMCG, CPG, food service, and beyond
Somatic Intelligence is already influencing what consumers value, trust, and buy. This webinar connects cultural insight, behavioural change, and strategic implications, helping brands and organisations anticipate where food culture is heading.
The future of food will increasingly be felt before it is understood.
Join us to explore what that means — and how to design for it.
Register Now
https://www.nextatlas.com/landing/trust-your-gut-somatic-intelligence-future-food-institute